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You’re an expert in your niche. And your articles and blog posts are probably filled with useful and timely information. However, if nobody ever sees them, they’re not going to do you any good. The idea is to get the search engine spiders to find your articles and blog posts and return them as results when a user posts a query regarding your niche.
So what exactly is it that attracts those bots?
Keywords
The first and most important factor for attracting bots to your articles and blog posts is the liberal use of keywords and keyphrases. You need to sprinkle keywords and phrases throughout your article or blog post. You can’t just use keywords mindlessly, however. They have to be relevant.
Content
Keywords and keyphrases get the bots to visit your site, but the value of the content is what makes them return a link to your blog or article when a potential customers searches about your niche on the web.
Relevant and Current Content
Staying on top of the trends in your niche and building your articles and blog posts around them will draw search engine bots like honey draws flies. Up-to-date information is what your customers want. And the search engine bots know that.
High-Quality Content
Nothing undermines the credibility of a website more quickly than misspelled words and poor grammar. You can’t focus ONLY on attracting bots. That’s important, but if those who follow the link and read your article or blog post are unimpressed, bored, or appalled at your atrocious spelling and grammar, you’ve wasted your time and theirs.
Controversial Content
There’s nothing wrong with using controversy to attract attention. People have been doing it for thousands of years, and it still works. There are well-known personalities alive and well today who make a living being opinionated and taking controversial stands.
· Avoid the use of boorish language and swear words. The occasional use of a swear word denotes passion. Using swear words merely indicates a poor command of the language.
· Be passionate. Real passion shines through. If you believe what your article or blog post says, then others will believe it as well.
Useful Content
Making a blog post or writing an article and posting it on your website for the sole purpose of filling up space is not only useless, it might even be harmful to your reputation on the Internet - - and reputation is EVERYTHING on the Internet!
· Even useless content might attract bots, but bots don’t buy products and services.
Customers buy!
· Provide information that customers want. Provide USEFUL content
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